Technology, arguably one of the most important aspects for businesses small and large. Future clients, customers and influencers are flooding technology and social media, and one wrong move can send even the top companies backwards. Technology controls every single move of the directors and managers of companies, and it is essential to be in the loop and caught up on current events and advancements. Not only is it beneficial for the consumer, but it allows members of companies to connect in ways they never could before.
“Thanks to the growth of technology, computers and the Internet, new methods have been developed for processing everyday business activities easily. Without the advent of technology, routine tasks would otherwise have taken and enormous amount of time and specialization” (SBDC, 2015).
One of my most memorable interviews was via Skype, with one of the directors of marketing for Victoria’s Secret PINK in order to receive the opportunity to be a Sponsored Stylist. They discovered me through my blog, Simply Tess, and contacted me via email asking if I would be interested in the position. After replying to the email, we set up a Skype interview where the director was in Manhattan, New York and I was in Michigan. This technology not only allowed us to chat without face to face interaction, but she was also able to discover me and learn about me without having to meet me first.
This is especially important when it comes to businesses connecting with employees at different locations and headquarters, as well as future clients and influencers in order to further increase their brand.
“Communication is essential in the business world and one of the main benefits of technology for business is the wealth of resources available to communicate quickly and effectively. With the increasing business adoption of mobile computing devices (laptops, tablets, etc) and software, employees are able to collaborate effectively, even across great distances, and work almost anywhere” (Vita, 2016).
This not only allows employees to be successful and show their most creative selves, but they can also use technology to share the information with other coworkers or management. This will further improve the company as a whole, because the best strategies are constantly being shared between each member. Employees can then expand off of the best quality information, and continue to share their best ideas quickly and efficiently through technology,
Not only does technology make it easier to connect and collaborate with employees and future clients, but it also makes payment methods easier for businesses as well. First it was the update from the classic swipe of a credit card to inserting the chip, but now paying with a swipe of a finger and pulling up Apple Pay on an iPhone is the newest craze. Almost every business now accepts credit cards, but thanks to updated technology forms of payment are becoming even easier for businesses.
“With Apple Pay, Google Pay and a litany of mobile payment solutions flooding the market, the trend is toward making payments as easy as a click of a smartphone button, reversing transactions just as easy and sending automatic invoices by email a snap. Apple Pay currently accounts for two out of every three dollars spent using contactless payments, and the mobile payment industry will be worth $270 billion in transactions by 2017, up from $235 billion in 2014” (Ripton, 2016).
Technology not only equals better sales, but better communication and collaboration between employee and employer. Technology is the way of the future, and the way for future businesses to stand out and exceed in the sea of competition.